WordPress Logo Display Issue – Troubleshooting Guide

Problem Overview

Issue: Logo not displaying on WordPress site despite being properly configured in theme settings.

Root Causes:

  1. Cloudflare Caching – Site serving cached HTML
  2. Theme Settings Reset – WordPress theme_mods getting wiped
  3. Page-Level Header Disable – Individual pages with header disabled
  4. Logo Not Placed in Header Layout – Logo uploaded but not added to header position

Symptoms

  • Logo image exists in media library
  • Logo is set in WordPress Customizer
  • Site displays text title instead of logo image
  • Changes in admin don’t appear on frontend
  • Hard refresh doesn’t fix the problem

Solution 1: Purge Cloudflare Cache

When to use: You have Cloudflare dashboard access

Steps:

  1. Log into Cloudflare dashboard
  2. Select your domain
  3. Go to Caching → Configuration
  4. Click “Purge Everything”
  5. Wait 30 seconds and refresh

Solution 2: CSS-Based Logo Override (Recommended)

When to use: No Cloudflare access or theme settings keep resetting

Create file: wp-content/mu-plugins/custom-header-logo.php

<?php
add_action('wp_head', function() {
    ?>
    <style>
        #masthead { display: block !important; }
        .site-branding .site-title-wrap { display: none !important; }
        .site-branding:before {
            content: '';
            display: block;
            width: 200px;
            height: 60px;
            background-image: url('YOUR-LOGO-URL.png');
            background-size: contain;
            background-repeat: no-repeat;
        }
    </style>
    <?php
}, 999);

Best Practices

For Cloudflare Sites:

  • Always purge cache after logo changes
  • Use Development Mode when making changes
  • Consider mu-plugins for critical branding

For Kadence Theme:

  • Check header builder layout – logo must be placed
  • Verify logo layout settings specify ‘logo’
  • Check page-level settings don’t override

Troubleshooting Checklist

  • ☐ Logo file exists in media library
  • ☐ Logo set in Customizer
  • ☐ Logo placed in header layout
  • ☐ Cloudflare cache purged
  • ☐ Tested in incognito mode

Case Study: SimpleAIWins.com

Issues Found:

  1. Cloudflare caching old HTML
  2. theme_mods getting reset
  3. Homepage header disabled
  4. Logo not in header layout

Solution: CSS mu-plugin override

Result: Logo displaying correctly, bypasses cache issues

Time: 35 minutes total

Version 1.0 | November 29, 2025 | SimpleAIWins.com Case